We help homebuilders turn their home personalization experience into a powerhouse that:

Eliminates operational headaches

Turns customers into raving fans

Drives home sales and even more profit on every home you sell

From team training to studio creation and everything in between, our business is helping you grow yours through the strategy of design.

Where every decision about your personalization
process begins with strategy in mind. The result?

We are the industry’s leading experts in helping homebuilders find, fix and monetize the untapped potential in their design studio (or design collections) experience.

Here’s how we can help you:

Train Your Design Team

Access world-class, industry-leading online training for your design studio team and elite-level support for managers.

We make it easier than ever to upskill your team with online training that has been expertly created specifically for the design studio environment.

Training ensures your design studio consultants and managers have the skills, tools and support they need to deliver an exceptional, streamlined personalization experience that drives customer satisfaction and profit at every turn.

For ambitious managers/VPs looking to grow their impact and join Jane’s inner circle, we’ve also got a limited-availability, career-transforming, in-person event experience.

Executive Consulting

Work privately with our founder, Jane Meagher, to rethink your operations, systems, personalization process and more.

Strategy Consulting is a custom project designed around your most pressing challenges, and the way to work directly with Jane (the undisputed national leader in design studio optimization and personalization strategy).

Private consulting is for builders who want to systematize operations for greater efficiency, optimize their design process, products, and pricing — and innovate new ways to solidify their position as market leaders.

Create a Design Studio

Create a world-class design studio that sets you apart as an industry leader.

We guide you through the process of creating a strategic design studio environment, so you can deliver a remarkable customer experience and sell more options. After creating 170+ unique design studios across the US & Canada (and winning over 30 national awards), our unparalleled expertise will help you maximize your space’s revenue potential while avoiding costly mistakes.

We offer two design studio creation options, to suit your timing, needs, and budget. The result is a state-of-the-art design studio with the power to change your business.

Sell More Homes

As buyers become more discerning and slower to buy, it’s essential that builders provide a compelling case for why buyers should act now — and why they should build with you.

With strategies you can implement quickly (and with minimal friction) to help you sell more homes, BOOST!™ is the edge you’ve been looking for.

BOOST!™ is for builders who want to discover strategies to leverage their existing personalization experience as a tool to sell more homes, even in challenging market conditions.

Master the skills you need to deliver a low-stress, high-profit design studio experience that delights customers from start to finish.

“Jane provides an exponential return on investment…”

John Eilermann Jr.
Chairman and CEO, McBride and Son Homes

“I’ve learned so much from Jane about the design studio business.”

Lisa McClelland,
National VP, Design Studios, Toll Brothers

Meet Jane Meagher,

President of Success Strategies and
Founder of The National Design Studio Institute

TRUSTED BY:

IN

INCLUDING

AND

Success Strategies is led by Jane Meagher, nationally-recognized speaker, trainer and design studio expert.

With a 20+ year history of consulting in the homebuilding industry, we have created 200+ unique design studio environments across the US and Canada, winning over 30 National Awards for Best Design Center. We have also taught and trained thousands of design studio professionals through speaking at more than 100 homebuilding events and through our own industry-leading events and online programs.

We work at the corporate, departmental and individual levels to help you turn every aspect of your design studio into an efficient, profitable and marketable powerhouse — the kind that makes a mark on your reputation, and your bottom line.

Our history, credentials and industry experience uniquely position us to bring you an unrivaled mastery of the world of home personalization and design studio optimization.

Quite simply, there’s nothing else we do
— and nobody does it like us.

TRUSTED BY:

Jane is best in class

When it comes to creating meaningful and effective customer experiences, Jane is best in class. Her ability to blend concept and strategy into cohesive, actionable plans that achieve real goals and deliver remarkable results is unsurpassed. Jane did more than just elevate Eagle’s customer experience, she elevated the experience of Eagle itself.

Josh Goldschmidt
President, Eagle Homes

I’ve learned so much from Jane

I’ve learned so much from Jane about the Design Studio business. Her meticulous and focused attention to each project is admirable. She takes the time to understand the builder’s Design Studio business, points out where there may not be a clear strategy, and collaborates in an inclusive way to deliver projects that meet goals. Jane’s been a great thought partner throughout the years that I’ve had the pleasure to know her.

Lisa McLelland
National Vice President, Design Studios, Toll Brothers

Attention to detail is unmatched

As the President for Kolter Homes, I was a part of a leadership team deciding to completely reinvent our approach to the design studio experience. We made the decision to hire Jane Meagher after an extensive search for the right consultant and program; no doubt we found that with Elevate. Jane has been nothing short of AMAZING to work with and is the utmost professional. Her attention to detail is unmatched and the genuine concern for improving every part of your design experience is rivaled by none. This program will offer you a truly elevated experience that will certainly impact your customers design experience, increase your profitability, and maximize the talents of your employees. I can’t say enough about difference Jane has made to our company.

Robert Smithwick
President  of Kolter Homes

A game changer

The Design Studio has been a game changer to McBride Homes, both from the customer experience and profitability standpoints.  Jane provides an exponential return on investment and I am a very passionate fan of Jane and her company.

John Eilermann Jr.
Chairman and CEO, McBride and Son Homes

Jane is the best in the business

It goes without saying that our design centers have changed how we do business and paid for themselves many times over. Jane is the best in the business and I hope she can do for you what she does for us!

John Barnes, President
Chesapeake Homes Virginia Beach, VA

Jane’s coaching was powerful

Jane’s perspective and coaching was powerful in jump starting our journey toward a modern buying experience for our customers and in bringing efficiencies to our team. We were starting from a 50-year-old custom builder mindset who had managed to shift toward semi-custom over the last couple of decades but needed the kind of expertise and experience Success Strategies delivered. Becoming a “retailer” was a big jump for us and Jane’s help and guidance launching our Design Studio process and creating the space was invaluable.

William J. Patrick | Director of Sales & Business Development EGStoltzfus Homes

The best time to get Jane involved with your team is yesterday, the second best time is today!

As part of our CLUB sponsorship benefits, we had the unique opportunity to interview Jane about optimizing our category within the design studio space.  We turned this recorded video interview into a 3 part internal training module for our sales team and the content was DYNAMITE.  Jane’s overall knowledge, expertise, and business acumen in this ecosystem is invaluable; the content helped us with three specific areas: 1. best-in-class meeting prep with design studio consultants and leadership; 2. taking a data-based approach with product lineup modifications and 3. creating impactful training sessions.  These internal training modules had a 100% completion rate from our sales team and were the highest ranked training content we released in all of 2024.  The best time to get Jane involved with your team is yesterday, the second best time is today!

Matt Hossner| Vice President of National Accounts – Homebuilder, Moen Incorporated 

Learn

FREE PRESENTATION

Watch Jane’s popular presentation on The Future of Design Studios — and walk away with 5 powerful strategies to future-proof your company.

Connect

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𝗗𝗲𝘀𝗶𝗴𝗻𝗶𝗻𝗴 𝗔𝗿𝗼𝘂𝗻𝗱 𝗮 𝗧𝗲𝗿𝗿𝗮𝗰𝗼𝘁𝘁𝗮 𝗙𝗹𝗼𝗼𝗿: 𝗣𝗼𝘀𝘁 𝟮 𝗼𝗳 𝟱 𝗶𝗻 𝗧𝗵𝗲 𝗦𝘁𝗼𝗿𝘆 𝗕𝗲𝗵𝗶𝗻𝗱 𝗠𝘆 𝗢𝘃𝗲𝗿𝗱𝘂𝗲 𝗞𝗶𝘁𝗰𝗵𝗲𝗻 𝗥𝗲𝗺𝗼𝗱𝗲𝗹

One of the biggest design challenges in my kitchen remodel?

The terracotta floor was staying.

And not just any terracotta — these are Ann Sacks tiles from a reclaimed 19th century barn ceiling in France which then reflected 2 decades of life in the heart of our home, worn and marked by family, friends, and celebrations.

If floors could talk, these would tell quite a story. (And yes, this is what it looks like after being professionally cleaned, I’ve grown to love the marks, each scuff is a piece of a life well lived in this kitchen).

Beautiful, yes, but it also commands a LOT of visual attention.

Design is often about knowing when to let something lead the room, and that terracotta floor was never going to give up its role as Star of the Show.

Fortunately, terracotta is having its moment in design. If you caught this year’s Design and Product Trends presentation (the program I cofounded, and co-hosted until this year), my bestie Dawn Duhamel talked about “a spotta terracotta” making its way back into new product introductions.

Please don’t judge the “before” picture — I’ve spent years pouring my time and energy into running a business that helps builders create and operate design studios where homeowners can seamlessly design their homes… while my own kitchen impatiently waited its turn!

Stay tuned for Post 3 on Tuesday to see the full reveal. Or if you can’t wait…click to read the full kitchen remodel story including what we discovered (and ultimately had framed) when we originally unpacked the boxes of this terracotta floor. www.opt4success.net/kitchen-remodel/
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Post 1 of 5: The Story Behind My Overdue Kitchen Remodel and the Faucet That Started It All.

Our extremely dated kitchen has waited quite unpatiently for me to have time to give it the much-needed facelift it so desperately deserved.

Before we get into what I changed, here’s what wasn’t changing: my Kohler farmhouse sink, the custom cabinets (to be refinished, not replaced), and the terracotta floor.

That floor turned out to be the biggest design challenge — but if you wait long enough, styles come back around, right?

After surviving the cool-white-and-gray trend for what felt like the last zillion years, during which time my home was decidedly “out of style”, I’m elated to see the Updated Classic, old-with-a-new-twist look finally having its moment…and lo and behold, terracotta is re-emerging. Halleluyah!

The very first decision in my kitchen remodel wasn’t cabinets, counters, or a star backsplash.

It was a faucet.

I was NOT kidding in our 2024 Design and Product Trends Presentation when I said Moen’s new Smyth faucet was my favorite product. The elegant classic design and beautifully-shaped fluted handle (adding an awesome tactile element) feels timeless yet fresh. The newer softer Bronzed Gold finish offered the warmth I wanted without the bright shine of the Brushed Gold we’ve seen so much of lately.

Side note: I am beyond excited that Smyth is finally available for bathrooms!

Stay tuned tomorrow for the next chapter 🙂. Or to read the full story behind the remodel — and all the details, decisions, and challenges — click to read the blog: The Story Behind My Overdue Kitchen Remodel: Design Choices, Surprises, and Lessons Learned. www.opt4success.net/kitchen-remodel/
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IBS (The International Builders Show) 2026 was another whirlwind, filled with all the best of learning and exploring. This last IBS post celebrates the best part: connecting with old friends and making new ones. It’s a vibrant week that is always exhilarating (and exhausting, but I like to work hard/play hard so that’s OK).

It's such a blessing to have people from our DC PRO community find me somewhere on the show floor, at education sessions, or at social events, and tell me how DC PRO has impacted them. For all of you that took the time to come up to me, it is literally a gift I treasure. You can't possibly know how much those words mean to me.

Shoutout to an industry filled with the greatest people ever.
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Massive shout out to my incredible client Quality PM on their big win with a National Award for Best Design Center in the Country from the National Association of Homebuilders at this year’s The Nationals Awards Gala at IBS. Our partnership with Gregg and Julie and the team at Quality was my favorite kind: they were open-minded to learning yet also challenged my ideas and elevated our work.

This marks our 32nd National Award (since our first in 2007!) for best design studio and every single one is so special. These wins are a testament to true collaboration - the embodiment of best practices we’ve built and refined over the years, made better by the special unique touches, and unwavering dedication to details and execution excellence by the top companies in the industry. It takes a lot to be one of the BEST in the country, and we're so proud that our studios don't just "look good" but they streamline customer decision-making, drive revenue and profit, and improve homebuilder operations and customer satisfaction.

I had a blast celebrating with Gregg, Julie, and the team at Quality, as well as cheering on my other talented industry friends and their wins. If you know me, you know celebrating excellence is kind of my jam! (And shout out to my talented friend Sherri Drew and TriPointe for their Gold design studio award!)
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Did you miss the annual Design and Product Trends presentation at IBS this year?

The program I co-founded is still going strong, featuring fabulous co-hosts Kate Pourhassanian of Unscripted Interiors and Dawn Duhamel from DTJ Design bringing you the latest and greatest in design and new products for the housing industry.

What a vibrant year for design!! Once again this year, you can catch the post-IBS webinar version. It was as info-packed and insightful as always but this year I got to be the lucky recipient of someone else’s hard work.

So shout out to Dawn and Kate for all that they do to bring this program to the industry. I’ll be watching on March 4!

You can register here: us06web.zoom.us/webinar/register/1217718895161/WN_xgUUR1akTVWq3jHqqPqzWQ
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