Unlock the secrets to selling more options
and skyrocket your design studio profits

Over 2 information-packed days, INFLUENCE will teach you everything you need
to turn your home options into “must-haves”, overcome objections
and deliver a world-class design studio experience.

Registration now open for the October 17-18, 2018 INFLUENCE Event!

 

What separates the average design studio consultant from a Design Studio Rockstar?

Hard-won experience? Buckets of charisma? In-depth product knowledge and expertise?

These qualities are all important…

But what really sets Design Studio Rockstars apart from the rest?

Design Studio Rockstars know that the key to selling more is to serve more.

A Rockstar leverages the power of emotion, buyer identity and world-class customer experience — in order to create a win-win situation for both the customer and the builder.

A Rockstar understands how to use proven consumer psychology and rapport-building techniques to develop trust, and help new home buyers make empowered choices about where to invest their money.

A Rockstar knows exactly how to give customers the personalized service they deserve and crave in order to say YES to the options that fit their unique design preferences and lifestyle needs.

And, most importantly of all…


Design Studio Rockstars understand exactly how to
manufacture desire inside the design studio…

… And how to harness the hidden desire that already exists inside every new home buyer.

In fact… if you want your design studio to deliver:

  • More option sales

  • Higher profits

  • Incredible value and an unforgettable customer experience

… then learning how to manufacture and harness the forces of desire is
one of the most powerful skills that a design studio consultant can possess.

And here’s why:

If you’ve ever thought that your customers don’t want to “spend” more money…

Then you’re completely right. (Sorry for the anti-climax.)

But here’s
what you
may not
know:

The profile of the American consumer is changing.

Today’s buyers are better educated, more sophisticated, better traveled, more adventurous and more discerning than ever before.

Today’s new home buyers in particular crave control, choice and the opportunity to invest in options that respond and cater to their personal preferences and needs.

(And they’ve got the buying power and discretionary income to prove it.)

But here’s what you may not know:

The profile of the American consumer is changing.

Today’s buyers are better educated, more sophisticated, better traveled, more adventurous and more discerning than ever before.

Today’s new home buyers in particular crave control, choice and the opportunity to invest in options that respond and cater to their personal preferences and needs.

(And they’ve got the buying power and discretionary income to prove it.)

As for the Design Studio Rockstars who know how to uncover their customers’ unmet needs and present investment options that tap into the forces of emotion, desire and personal identity?

Ground-breaking sales and profits are theirs for the taking.

Fact: 53 % of consumers (in the United States and similar mature markets) say their inclination toward purchasing luxury products has increased in the last 5 years.

Fact:  68% of consumers say it is important to them to buy the latest trendy products and when asked WHY they buy luxury products, 88% said because of premium quality.

Deloitte Luxury Multicountry Survey

Fact: Even in periods when housing value decreases… trends show that people continue to invest in premium discretionary purchases — independent of the current political, social and economic climate.

Source: Silverstein, Fiske & Butman – Trading Up

 

Your customers want to be supported to invest in home options
that meet their needs and aspirations.

Less selling. More serving.

Less talking. More understanding.

Less pushing. More guiding.

Industry leaders like BMW, Victoria’s Secret and Callaway have built empires by harnessing the power of desire, personal preference and identity.

INFLUENCE will show you how to use these exact principles inside the design studio to:

– Sell more options –
– Overcome buying objections –
– Turns products into “must haves” –

– Increase your design studio profitability –
– Deliver a world-class experience to your customers –

“Wonderful program where everyone feels comfortable and empowered to participate. I wish my entire division including Sales, Operations, and Builders could all get a small taste of the program so that everyone understands better how much we are all connected as a Team!”

– Marian Peedin, Design Center Consultant, Drees Homes

“Wonderful program where everyone feels comfortable and empowered to participate. I wish my entire division including Sales, Operations, and Builders could all get a small taste of the program so that everyone understands better how much we are all connected as a Team!”

– Marian Peedin, Design Center Consultant, Drees Homes

 

Why you can trust us to help you revolutionize how you serve your
design studio clients and sell more options:

Hi. I’m Jane Meagher, founder and president of Success Strategies. Since 2002, we’ve helped hundreds of builders in 42 states streamline their operations, delight customers and sell more options through our consulting, training and sold-out national events and conferences.

We are the undisputed national experts on design studio creation, strategy and training. We deeply understand the unique problems and concerns that builders face every day. In fact – we’ve experienced them first-hand.

Before founding Success Strategies, I sold homes and ran marketing for builders. During this time, I received the prestigious Rookie of the Year Award while working as a Salesperson for K. Hovnanian Companies, for “Excellence in Selling”.

Since opening, Success Strategies has won 24 National Awards for “Best Design Center” from NAHB. I have been a featured speaker at NAHB’s International Builder Show for over 15 years and continue to lecture at several major industry events.

Our clients have gone on to increase their design studio profit by as much as 20 to 50 percent and higher. Success Strategies lives and breathes design studio strategy — there’s nothing else we do, and nobody else does it like us.

I’ve taken my 25+ years of experience in the building industry (plus the last 16 years as the nation’s design studio expert) and packaged it up into an action-focused 2-day training event: to help builders leverage the untapped power of their design studio… and to show design studio professionals exactly how to up-serve their customers to sell more options with ease.

“This was my first INFLUENCE conference and I loved it! Jane is super-enthusiastic and excellent at conveying pertinent information and real world information that I can apply to my life in everyday use. Thank you to you and your team for an AWESOME experience.”

-Devon Zolcinski, Design Consultant, Shea Homes-Charlotte

“This was my first INFLUENCE conference and I loved it! Jane is super-enthusiastic and excellent at conveying pertinent information and real world information that I can apply to my life in everyday use. Thank you to you and your team for an AWESOME experience.”

-Devon Zolcinski, Design Consultant, Shea Homes-Charlotte

Overcome objections. Harness the power of desire. Deliver a
world-class customer experience with INFLUENCE.

Peek behind the scenes of our 2016 national conference, when INFLUENCE was first presented:

On October 17 & 18, 2018, we’ll spend two days together at the
luxurious Oyster Point Hotel in Red Bank, New Jersey.

Surrounded by breathtaking views of the Navesink River, you and a select group of homebuilding professionals will work closely with Jane to address your specific questions and get the personalized advice you need to become a Design Studio Rockstar.

Our venue hotel, The Oyster Point Hotel, is starting to sell out. Other great nearby options include the Molly Pitcher Inn and the Courtyard Lincroft Red Bank.

Contact Oyster Point Hotel directly at (800) 345-3484 for Success Strategies’ reserved special discounted room rate of $189 per night for a room, until sold out. Attendees must mention the Success Strategies room block to secure the rate.

The closest major airport is Newark Liberty International Airport. Learn more about the venue at: TheOysterPointHotel.com

Molly Pitcher Inn – $159 per night

88 Riverside Ave. Red Bank, NJ 07701
732-858-5502

Be sure to mention Success Strategies’ reserved special for the discounted room rate. The Molly Pitcher Inn is a walk-able distance to The Oyster Point Hotel.

Marriott Courtyard – $149 per night

245 Half Mile Road, Red Bank, New Jersey 07701 USA
732-530-5552

Be sure to mention Success Strategies’ reserved special for the discounted room rate. The Courtyard by Marriott Lincroft Red Bank is 1.9 miles away from The Oyster Point Hotel, transportation is not provided.

Click here to book your group rate for Success Strategies Room Block

Wondering what we’ll cover?

Everything you’ve ever wanted to know about strategically increasing your design studio profits and sales… while cultivating world-class customer service and rave word-of-mouth reviews.

Here’s how it breaks down:

Day 1: Unlock The Secrets to Manufacturing Desire
Wednesday October 17, 2018

Networking Breakfast

SAY IT Like You Mean it Workshop

You’ll learn:

  • The difference between up-selling and up-serving your customers… and why only one will get you more options sales, bigger profits and happier customers.
  • The four keys to manufacturing desire in the design studio for rapid rapport-building and results.
  • Specific words, phrases, behaviors and body language that you can use to cultivate trust and build rapport with your customers.
  • Our go-to design studio terminology that makes your communications compelling and persuasive.
  • Memorable storytelling and engaging sales techniques to capture your customers’ imaginations during product demonstrations.
  • The exact steps to uncover every customers’ unique psychological and emotional triggers — so you can discover what motivates and influences their purchasing decisions.
  • How to solve your customers’ problems in a way that positions your product as the natural, irresistible solution.
  • Authority-building presentation skills that position you as a credible and trustworthy source of information.

Lunch, Learn & Share
Discuss the use of technology in today’s design studios with fellow attendees

Guest Expert Presentation
Mar’Sue Haffner
Connect, Present, Negotiate & Close Multi-Cultural Buyers
Multi-cultural expert, Mar’Sue Haffner will teach you the Core Values of the Indian, Asian and Hispanic Cultures and share strategies and techniques on how to Connect, Present, Negotiate and Close these prominent buyer groups. Don’t miss this rare opportunity to access this increasingly critical information.

Ask Jane
A fan-favorite session, now is your chance to ask Jane all of your burning questions and get valuable, targeted consulting advice on the exact challenges frustrating you now.

Cocktail reception
It’s time to unwind with our small group of like-minded homebuilding professionals. There’ll be tasty treats and delicious drinks in a friendly, relaxing atmosphere that you’ll love.

Day 2: Create and Convey Irresistible Value
Thursday October 18, 2018

Networking Breakfast

SELL IT Like You Mean it Workshop

You’ll learn:

  • How to close more sales and confirm selections by leveraging the foundations of decision-making theory.
  • A 10-step framework to overcome buying objections, and how to use the D.I.E. method to kill objections before they appear.
  • The four F’s to create and convey irresistible value around your products.
  • How to build urgency into your sales process without being pushy, and support your customers in making confident buying decisions.
  • A clear roadmap for setting and refining personal and professional performance goals that you can’t wait to achieve.
  • The Trust-Transparency-Knowledge framework to win over even the most discerning, skeptical and uber-educated buyer.
  • How to deconstruct product features and performance, and articulate its benefits and value in language that your customer will find irresistible.
  • The three C’s of a customer-centric, highly-effective close.

Networking Lunch

Script4Success & RockStar Presentations
A hands-on practical workshop that allows you take your new skills out for a test drive. You’ll get insightful, value-loaded feedback that will help you to build confidence, elevate your skills and continue cultivating your expertise.

Session times, topics and speakers subject to change.

Conference ends at 3:30 pm, attendees should schedule a 6:30 pm or later flight out of Newark Liberty International Airport.

Learn more about Mar’Sue Haffner

Mar’Sue Haffner is a celebrated Speaker, Trainer, Entrepreneur and Writer. She owns a Sales Training Company, Sales Solve Everything, based in Plano, Texas. Mar’Sue has trained thousands of sales associates who are earning 6 figures and more as a result of her influence and training. Mar’Sue and her business partner, Ralph Williams, work with and train home builder’s sales teams across the country. Mar’Sue’s experience includes19 years working for a homebuilder in sales and marketing positions, and she’s a certified CSP trainer, as well as a Toastmaster.

“Over all – Superb! Content was excellent & engaging. Perfect blend of learning, application and networking.”

– Jeanne Hanish, Design Studio Specialist, Elliott Homes

“Over all – Superb! Content was excellent & engaging. Perfect blend of learning, application and networking.”

– Jeanne Hanish, Design Studio Specialist, Elliott Homes

“Thank you for a magnificent two days of fun and learning! I am extremely excited to get a process set in place after INFLUENCE!”

Cassandra Young, Cost Estimation Coordinator, Tuskes Homes, Inc.

“Thank you for a magnificent two days of fun and learning! I am extremely excited to get a process set in place after INFLUENCE!”

Cassandra Young, Cost Estimation Coordinator, Tuskes Homes, Inc.

 

REGISTER TODAY!

INFLUENCE 2-DAY EVENT, OCTOBER 17-18, 2018:

  • 2-days of immersive, actionable training to improve your option sales and design studio profits.
  • Proven techniques for confidently connecting with new home buyers inside the design studio and easily moving them to make purchase decisions.
  • Strategies for overcoming objections from buyers, while keeping a focus on impeccable service, meeting their needs, and wildly exceeding their expectations.
  • The keys to establishing rapid rapport, trust and how to deliver a stellar customer experience.
  • A take-home workbook with all the cheat sheets, scripts and selling frameworks you’ll need to implement what you’ve learned as soon as you return to the studio.
  • Dozens of examples of real-life situations and loads of practical advice that will help you apply what you’ve learned to your unique setting and customers.
  • Fan-favorite “Ask Jane” session to get your burning questions answered by the nation’s top design studio expert.
Registration now open for the October 17-18, 2018 INFLUENCE Event!

For groups of 3 or more please contact Success Strategies for special group rates (limited number of group rates are available)

Thank you to our INFLUENCE sponsors:

 

Who is INFLUENCE for?

Design Studio Managers & Design Studio Consultants

Learn techniques that will immediately improve your design studio sales and operations.

VP of Sales / Marketing / Operations

Move your team to the next level of success with the right skills and training.

New Home Sales Professionals

Sell more homes with advanced techniques rooted in consumer psychology.

Owner / President

Stop leaving money on the table and increase design studio profitability with an improved customer personalization experience.

Choose INFLUENCE with our risk-free, 100% money-back guarantee

We’re certain the strategies and techniques you’ll learn at INFLUENCE will make an immediate positive difference in your design studio sales process.

We help our clients implement these same strategies and techniques in their business every single day — with remarkable effects.

But, if you’ve tried other sales training programs and events before, and have been disappointed by the results (or their lack of application to Design Studios and Design Studio customers)… we want to make this investment as risk-free for you as possible.

If you’re still on the fence, know that you’re protected by our 100% satisfaction guarantee.

If you attend INFLUENCE and don’t feel that you received tangible, actionable value you can implement right away to increase your option sales and enhance your buyers’ experience, just let us know at the end of day 1. We’ll refund your payment in full — no hassle, no questions asked.

“Wonderful conference. Loved the peer to peer conversations about best practices and challenges.”

        – Dee Cresini, Design Studio Manager, Homes by West Bay Tampa

“Wonderful conference. Loved the peer to peer conversations about best practices and challenges.”

        – Dee Cresini, Design Studio Manager, Homes by West Bay Tampa

“This training was a great experience. Jane has a way of making you think about things in a different light. You guys are ROCKSTARS!

– Rachel Cathcart, Design Center Associate, Atlantic Builders

“This training was a great experience. Jane has a way of making you think about things in a different light. You guys are ROCKSTARS!

– Rachel Cathcart, Design Center Associate, Atlantic Builders

 

REGISTER TODAY!

INFLUENCE 2-DAY EVENT, OCTOBER 17-18, 2018:

  • 2-days of immersive, actionable training to improve your option sales and design studio profits.
  • Proven techniques for confidently connecting with new home buyers inside the design studio and easily moving them to make purchase decisions.
  • Strategies for overcoming objections from buyers, while keeping a focus on impeccable service, meeting their needs, and wildly exceeding their expectations.
  • The keys to establishing rapid rapport, trust and how to deliver a stellar customer experience.
  • A take-home workbook with all the cheat sheets, scripts and selling frameworks you’ll need to implement what you’ve learned as soon as you return to the studio.
  • Dozens of examples of real-life situations and loads of practical advice that will help you apply what you’ve learned to your unique setting and customers.
  • Fan-favorite “Ask Jane” session to get your burning questions answered by the nation’s top design studio expert.
Registration now open for the October 17-18, 2018 INFLUENCE Event!

For groups of 3 or more please contact Success Strategies for special group rates (limited number of group rates are available)

Thank you to our INFLUENCE sponsors:

 

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732-761-8134 | info@opt4success.net