The Future of the New-Home Design Studio What have we learned from the past 18 months of a global pandemic and its ripple effects on our society and industry, and what does the future look like for new-home design studios? These are questions I frequently hear from...

  Creating a flawless customer journey begins here: advice for getting your team out of silos and back on the same page Last week, we explored how you can get your team to execute your policies and processes more effectively — a core element of operational excellence....

  The people that will make or break your profits, policies and more… In our past few articles, we’ve spoken a lot about policies and "how to" systems in your business working together. But what about the people responsible for maintaining those systems and executing...

  5 Expensive Signs That it’s Time to Revisit Your Design Studio Policies When we ask builders what’s not working in their business and design studio, most can quickly think of several issues that they’d like to fix. But, more often than not, builders don’t...

  Going from good to great, and what's REALLY getting in your way “Oh yeah, we’ve already got something like that…” When I talk about design studio operations and documentation with builders, “something like that” is a phrase I hear all the time: “We’ve already got...

  Where did we lose control? A guide to taking back the reins in your design studio I have spoken with many builders who — despite having a range of policies and procedures in place — are still stuck in a “no-win” zone with buyers who complain about policies and team...

  4 ways help to your design studio customers get “unstuck” and “trade up” Does it ever feel like your customers become fixated on price, above all else? Does it feel like no matter how enticing your options are, how dazzling your presentation is, how smooth your...

  How to overcome design studio objections like “I’ll just buy it at Home Depot” and more Handling customer objections is a crucial — sometimes difficult — task for design studio consultants. The good news is that objections from customers are almost always gifts in...

  Design Studio Decision-Making: Comprehension + Preference = Results When you spend over 25 years in an industry, it’s inevitable that you’ll see some interesting patterns appear. I want to share some of those insights with you today, based on my experience in...

  Cultivating Influence, decision-making and desire in the design studio In last week’s article, we explored the importance of investing in the people who work inside the design studio — because although it’s critical to have a great space, great products and great...

  The Four Essential Pillars of a Profitable Design Studio What does it take optimize your design studio to deliver a second-to-none customer experience, increase option sales and maximize overall profitability? Well, there are four pillars that create the foundation...

  Unlocking the Profit Potential of Your Design Studio: 3 Key Ideas If you came across an opportunity to boost your brand recognition, increase your home sales, raise your customer satisfaction and boost your profitability… would you be interested (if not a little...