Here’s just two of the kitchen vignettes at this national award-winning studio, used for culinary events and interactive learning. This 7,000 sf design studio was responsible for a 20% increase in option sales in it’s first year of operation in 2010!! And what’s more, the studio we created REPLACED the Builder’s existing studio of about the SAME size!! And they STILL saw a 20% increase in 2010! Imagine what a properly planned and executed studio could do for you in 2012!! PS: Check out the impact site line to the messaging at the entry of the flooring gallery.
Think Like A Consumer/Act Like A Retailer
Think Like A Consumer/Act Like A Retailer® is a collection of Jane’s theories on how homebuilders can benefit from the application of consumer purchase psychology and retail-based strategies. These think-outside-the-box concepts should resonate throughout all of your sales and marketing efforts, far beyond the design studio itself. This blog originated when Jane was invited by Hanley Woods’ Builder Magazine to create a blog for their website.
We invite you to be inspired, to implement, and to share your thoughts. Let's get a conversation going!