Schumacher Homes, Akron OH
Congratulations to Schumacher Homes, winner of the 2018 National Silver Award for Best Design Center in the Country.
John Becker, New Product Manager, for Schumacher Homes, oversees over a dozen design studios around the country, and says the studio has affected their home sales and brand image by “Truly being a One Stop Shopping experience; being an authority in custom homebuilding by investing in design studios we are here to last; and having the space to get our marketing messages across to all of our customers.” (Success Strategies worked with Schumacher Homes to create a few versions of a combined sales and design studio building that have been replicated over a dozen times around the country, allowing buyers of their Build On Your Lot company, to receive a first-class, one-stop buying and creation experience.)
Read John’s full story below.
1. What do you love most?
Everything under one roof for the best customer experience.
2. How is the customer experience different now in the new studio?
Selections times have gone down due to easier decision making and options have gone up also. Win win for us with the right number of offerings and process improvement.
3. How has the studio had a surprising impact?
Customers are able to self-serve themselves, allowing them to interact with the materials at all times and come up with inspirational ideas for their home.
4. How have you leveraged your design studio to increase home sales or bolster your brand image?
Truly being a One Stop Shopping experience; being an authority in custom homebuilding by investing in design studios we are here to last; and having the space to get our marketing messages across to all of our customers.
Mary Schumacher Becker, VP of Sales & Marketing, says “Jane Meagher brings such passion, energy and attention to detail to the design studio process. From her collaborative approach toward designing the space, to reviewing the product selections, to training the team it has been and continues to be a great experience. She leads the homebuilding industry in Design Studio design, Strategy and Training!!”
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