Enhanced Options Descriptions | Success Strategies | Jane Meagher

Stop the chaos!!
Tired of costly mistakes, inefficiencies and customer complaints?
Or do you simply want to raise the bar to the next level of excellence?
If so, click the video below.

Based on years of research and our proprietary software system, we’ve compiled detailed (“Enhanced”) descriptions to clarify exactly what’s included in almost 200 popular finish and construction options. Hundreds of prompts will guide you so that:

Sales, design, purchasing, construction and accounting are ALL saying and doing the same thing!
Your customers are clear about what they are buying, alleviating common buyer frustrations.
You’ll increase the perceived value of your options because buyers will truly understand what they are getting and how the products interact with each other and their home!
Your company will operate more efficiently and smoothly, saving time, material, labor and stress
Important Product Information, ie disclaimers, are communicated, so buyers know what to expect from product performance
Increase desire and comprehension with value-building and customer-friendly option titles and language

You can, and should, load this data into your options software systems

Join leading builders who have Improved Their Operations with Enhanced Option Descriptions

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“The end result is that our houses are generating higher profit margins with less stress on our estimators, architects, field construction personnel, and the buyer. There is no longer a breakdown in communication between what the buyer envisioned and what we understood them to mean.”

“Success Strategies has helped us create a systematic approach to our included features and options that met the construction, accounting and administrative needs of our business while providing clear and consistent information to the purchaser at the same time. Success Strategies’ approach and structure provided the mechanism to move through the bidding process quickly and created the marketing information to customers …thank you again for your professionalism and wisdom.”

One of the many improvements that Jane helped us make was re-vamping our “Personal Selections” aka options. We started with improving the descriptions, adding options that we had previously done as “custom” changes and eliminating unused of unpopular selections. We then made sure that every item was properly costed and priced for every home that it could be used in. The analysis that this forced, also helped us clarify and put in writing the “custom” options that we WOULD do and the ones we would not. Together this has cut the number of Special Pricing Requests we receive to 40% of what it had been.”

“I love the ‘extra’ questions that remind us ‘what does a buyer think?’”