Think Like a Consumer / Act Like a Retailer ®

Think Like a Consumer / Act Like a Retailer ®

Sometimes you need to go back to the basics… so this issue’s article is a slightly updated version of our first ever blog post, which was originally published in Builder Magazine in 2009, to kick off our blog entitled Think Like a Consumer, Act Like A...
How do you determine the included and optional features you offer?

How do you determine the included and optional features you offer?

Successful retailers spend a massive amount of time strategically defining their “Product Assortment” aka the products they sell in their stores. They have a clear, updated understanding of their competitor’s Product Assortments and, very specifically, how they want...
Lessons Learned from Creating 100 Design Studios

Lessons Learned from Creating 100 Design Studios

We’re celebrating a milestone. We’ve designed 100 unique Design Studios since we started offering this service! When I opened Success Strategies 13 years ago, we were focusing on strategic operational improvement and marketing/management-type consulting...
It’s Time to RE-evaluate Your Design Consultant’s Role

It’s Time to RE-evaluate Your Design Consultant’s Role

Today’s forward-thinking builders hire design consultants to do more than ever before.  Well trained professional, knowledgeable design consultants are skillful salespeople, knowledgeable design experts, and confident rapport-builders. It is an antiquated business...
Beauty AND the Brain

Beauty AND the Brain

This is the second in a four part series on design studios. Now we’ll take a look at environment, which plays a crucial role in creating the place where homebuyers learn about and select products to turn their chosen floor plan into a home that reflects their own...
Is your store selling yesterday’s best sellers?

Is your store selling yesterday’s best sellers?

(Are you losing money by not offering the right cabinets, counters and flooring choices?) It’s not enough to just create a beautiful design studio, with compelling site lines and gorgeous vignettes which stimulate homebuyer desire.  What you see in photos is just a...