This studio proved that a small builder (Rochester, NY) can use a free-standing high-visibility location to not only provide an exceptional selections experience, but draw traffic, close new deals, and capture market share by differentiating themselves as a leading builder.
Think Like A Consumer/Act Like A Retailer
Think Like A Consumer/Act Like A Retailer® is a collection of Jane’s theories on how homebuilders can benefit from the application of consumer purchase psychology and retail-based strategies. These think-outside-the-box concepts should resonate throughout all of your sales and marketing efforts, far beyond the design studio itself. This blog originated when Jane was invited by Hanley Woods’ Builder Magazine to create a blog for their website.
We invite you to be inspired, to implement, and to share your thoughts. Let's get a conversation going!